Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextPublication details: Homewood, IL : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : illSubject(s):
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1990 (Browse shelf(Opens below)) | Available | CL2299 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1990 (Browse shelf(Opens below)) | Available | CL2553 |
Includes appendices, notes, indices and glossary.
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