Marketing / Courtland L. Bovee, John V. Thill.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xxxi, 861 p. : col. illSubject(s):
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College Learning Resource Center General Circulation | HF 54156 B621 1992 (Browse shelf(Opens below)) | Available | CL3326 |
Includes references, glossary and indexes.
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