Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextPublication details: Burr Ridge, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 760 p. : col. illSubject(s):
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1993 (Browse shelf(Opens below)) | Available | CL5876 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1993 (Browse shelf(Opens below)) | Available | CL5877 |
Includes bibliographical references, glossary and indices.
Half title of 10th ed. varies slightly.
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