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Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Kalookan City : Philippine Graphic Arts, 1988.Edition: 4th edDescription: xvi, 512 p. : illISBN: - 971-08-4628-0
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College Learning Resource Center Filipiniana Collection | HF 5415.13 M37 1988 (Browse shelf(Opens below)) | Available | CL5910 |
"Shortened version of Basic Marketing."
Includes appendices, glossary, and indices.
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