Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Micahel A. Belch.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 3rd edDescription: xxii, 762 p. : ill.(part col.)Subject(s):
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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College Learning Resource Center General Circulation | HF 5823 B387 1995 (Browse shelf(Opens below)) | Available | CL7195 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5823 B387 1995 (Browse shelf(Opens below)) | Available | CL7356 |
Includes glossary and indices.
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