Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. illSubject(s):
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College Learning Resource Center General Circulation | HF 5823 S48 1997 (Browse shelf(Opens below)) | Available | CL7196 |
Includes glossary and index.
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