Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, IL : Irwin, c1994.Edition: 6th edDescription: xxiii, 552 p. : chiefly col. illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.13 M37 1994 (Browse shelf(Opens below)) | Available | CL7197 |
"Shortened version of our Basic marketing".
Includes bibliographical references, glossary and index.
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