International marketing / Philip R. Cateora.
Material type:
TextSeries: The Irwin series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1996.Edition: 9th edDescription: xxiii, 772 p. : ill., maps (part col.)Subject(s):
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College Learning Resource Center General Circulation | HF 1009.5 C35 1996a (Browse shelf(Opens below)) | Available | CL7980 |
Includes indices.
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