Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextPublication details: New York : McGraw Hill, c2007.Edition: 5th edDescription: xxxvi, 588 p. : col. illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.1 B4155 2007 (Browse shelf(Opens below)) | Available | CL9149 |
Includes appendices, glossary and index.
With accompanying CD.
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