Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublication details: New York : Mc Graw-hill/ Irwin, c2012.Edition: Global edDescription: xxxiv, 828p.: ill. col.; 29cmISBN: - 978007131440
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High School Learning Resource Center General Circulation | HF 5823 B427 2012 (Browse shelf(Opens below)) | In transit from High School Learning Resource Center to College Learning Resource Center since 08/11/2022 | CL10523 |
Includes bibliographical references and index
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