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Marketing in travel and tourism / Victor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2009.Edition: 4th edDescription: 502 p. ; 27 cmISBN: - 9780750686938
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College Learning Resource Center General Circulation | G 155 A1 M584 2009 (Browse shelf(Opens below)) | Available | CL11072 |
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.
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