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Marketing :

Bearden, William O.

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill. - Irwin series in marketing .

Includes appendices, glossary and indices.

Subjects--Topical Terms:
Marketing--United States

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