Strategic sports event management :
Masterman, Guy.
Strategic sports event management : an international approach / Guy Masterman. - Burlington, MA : Elsevier Butterworth-Heinemann, c2004. - xix, 250 p. : ill.
Includes bibliographical references and index.
Sports event--Management.
Strategic sports event management : an international approach / Guy Masterman. - Burlington, MA : Elsevier Butterworth-Heinemann, c2004. - xix, 250 p. : ill.
Includes bibliographical references and index.
Sports event--Management.