Social marketing :
Lee Nancy
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th - Singapore : SAGE Publications, Inc, 2011. - 502 p. : ill. ; 23 cm
Includes index
978-1-4129-6157-8
Social marketing
Behavior modification
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th - Singapore : SAGE Publications, Inc, 2011. - 502 p. : ill. ; 23 cm
Includes index
978-1-4129-6157-8
Social marketing
Behavior modification