The market research toolbox /
McQuarrie, Edward F.
The market research toolbox / Edward F. Mcquarrie. - 4th ed. - Los Angeles,CA : SAGE, c.2016. - 373p.;23cm.
Includes index
9781452291581
Marketing research--methodology
The market research toolbox / Edward F. Mcquarrie. - 4th ed. - Los Angeles,CA : SAGE, c.2016. - 373p.;23cm.
Includes index
9781452291581
Marketing research--methodology