Marketing plans :
Mcdonald, Malcolm
Marketing plans : how to prepare them / Malcolm McDonald, Hugh Wilson. - 8th ed. - [United Kingdom] : Wiley, 2016. - 624 p. : 25 cm.
Includes index.
978-1-119-21713-8
Marketing--Planning
Marketing--Management
Marketing plans : how to prepare them / Malcolm McDonald, Hugh Wilson. - 8th ed. - [United Kingdom] : Wiley, 2016. - 624 p. : 25 cm.
Includes index.
978-1-119-21713-8
Marketing--Planning
Marketing--Management