The practice of market research: from data to insight /
McGivern, Yvonne
The practice of market research: from data to insight / McGivern, Yvonne - 5th - United Kingdom: Pearson Education Limited, c2022. - xxv, 640 pages: color illustrations; 24cm.
Includes bibliographical references and index.
9781292331362
Marketing research--Methodology
Social sciences--Methodology--Research
HF 5415.2 M34 2022 / CL12441
The practice of market research: from data to insight / McGivern, Yvonne - 5th - United Kingdom: Pearson Education Limited, c2022. - xxv, 640 pages: color illustrations; 24cm.
Includes bibliographical references and index.
9781292331362
Marketing research--Methodology
Social sciences--Methodology--Research
HF 5415.2 M34 2022 / CL12441