Consumer behavior and marketing action / (Record no. 33222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520020809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080410s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing action / |
| Statement of responsibility, etc. | Henry Assael. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | PWS-Kent Pub, |
| Date of publication, distribution, etc. | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 748 p. : col. ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, glossary and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivational research (Marketing) |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5415.3 A83 1992 | CL3325 | 06/10/2025 | 05/20/2019 | Books |