The making of effective advertising / (Record no. 33312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520020825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080417s19uu xx 00 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patti, Charles H |
| 245 14 - TITLE STATEMENT | |
| Title | The making of effective advertising / |
| Statement of responsibility, etc. | Charles H. Patti, Sandra E. Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, NJ : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 140 p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5825 P28 1990 | CL3455 | 06/10/2025 | 05/20/2019 | Books |