Strategic marketing management cases / (Record no. 33838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00803nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520021004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080409s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management cases / |
| Statement of responsibility, etc. | David W. Cravens, Charles W. Lamb, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 900 p. : ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5415 C694 1993 | CL4327 | 06/10/2025 | 05/20/2019 | Books | |||||
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5415 C694 1993 | CL4468 | 06/10/2025 | 05/20/2019 | Books |