Contemporary advertising / (Record no. 34681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520021247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080417s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, Williams F |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (var. pagings) : col ill |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Bovee's name appears first on previous editions. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices, glossary, references and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5821 B62 1994 | CL5874 | 06/10/2025 | 05/20/2019 | Books | |||||
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5821 B62 1994 | CL5875 | 07/10/2023 | 05/20/2019 | Books |