Maketing management : (Record no. 36499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520021828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070830s19uu xx 00 eng d |
| 245 10 - TITLE STATEMENT | |
| Title | Maketing management : |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler...=et al.=. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 904 p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, appendix and appendices. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Original English language ed : Marketing management : analysis, planning , implementation, and control. 8th ed. c1994. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 852 ## - LOCATION | |
| -- | Donation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | High School Learning Resource Center | General Circulation | 05/20/2019 | 1 | HF 5414.13 K68 1999 | CL9263 | 06/10/2025 | 01/09/2023 | 05/20/2019 | Books |