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Strategic marketing / (Record no. 37560)

MARC details
000 -LEADER
fixed length control field 00695nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520022352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070830s19uu xx 00 eng d
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii,726 p.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
852 ## - LOCATION
-- 2546.00Php
-- F&J De Jesus
-- OLOPSC
852 ## - LOCATION
-- 2495.00Php
-- NCB
-- OLOPSC
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        College Learning Resource Center College Learning Resource Center General Circulation 05/20/2019   HF 5415.135 C72 2006 CL9148 06/10/2025 05/20/2019 Books
        College Learning Resource Center College Learning Resource Center General Circulation 05/20/2019   HF 5415.135 C72 2006 CL9675 06/10/2025 05/20/2019 Books