Essentials of contemporary advertising / (Record no. 37830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520022443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090806s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of contemporary advertising / |
| Statement of responsibility, etc. | William F. Arenas, David H. Schaefer. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Mc Graw-Hill Irwin, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 558 p. : part col. ill |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, bibliographical reference, and indices |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, David |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| -- | 2895.00Php |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5823 A74 2007 | CL9574 | 06/10/2025 | 05/20/2019 | Books |