Advertising Principles & Practice / (Record no. 37913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520022457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071126s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising Principles & Practice / |
| Statement of responsibility, etc. | William Wells, John Burnett, Sandra Moriarty. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education (Asia), |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 599 p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Philippine ed. published by Pearson Education South Asia, c2004 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 852 ## - LOCATION | |
| -- | OLOPSC |
| -- | C&E Publishing |
| -- | 545.00 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5823 W45 2004 | CL9673 | 06/10/2025 | 05/20/2019 | Books |