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Marketing for hospitality and tourism / (Record no. 38402)

MARC details
000 -LEADER
fixed length control field 00750nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520022626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120920s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 981-247-0-52-2
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc. Philip Kotler, John Bowen, James Makens.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, New Jersey :
Name of publisher, distributor, etc. Pearson Education Southeast Asia Pte. Ltd,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 893p. : ill., 26cm
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism trade
General subdivision Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James
852 ## - LOCATION
-- Goodwill
-- Donation
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        College Learning Resource Center College Learning Resource Center General Circulation 05/20/2019   TX 911.3 M3 K874 2003 CL10487 06/10/2025 05/20/2019 Books