Advertising & IMC principles on practice / (Record no. 39047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520022826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150730s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-4628-45-7 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E ( Sandra Ernst) |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising & IMC principles on practice / |
| Statement of responsibility, etc. | Sandra E. Moriarty, Nancy Mitchell, Williams Wells. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 p. : ill. ; 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references & index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 852 ## - LOCATION | |
| -- | C & E |
| -- | OLOPSC |
| -- | 898.00Php |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | High School Learning Resource Center | General Circulation | 05/20/2019 | HF 5823 M824 2015 | CL11234 | 06/10/2025 | 05/20/2019 | Books |