Principles and practice of marketing / (Record no. 39342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520022920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170607s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0771-7414-9 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc. | David Jobber, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Maidenhead : |
| Name of publisher, distributor, etc. | McGraw-Hill Higher Education, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 813 p. : col. ill. ; 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Europe |
| -- | Case studies |
| 852 ## - LOCATION | |
| -- | Fastbook |
| -- | OLOPSC |
| -- | 8198.00Php |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5415 J627 2016 | CL11572 | 06/10/2025 | 05/20/2019 | Books |