Integrated marketing communications / (Record no. 39467)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190520022945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180316s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170254304 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th asia-pacific ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | South Melbourne, Victoria : |
| Name of publisher, distributor, etc. | Cengage Learning Australia, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 478p. ; ill.col. ; 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 852 ## - LOCATION | |
| -- | F&J |
| -- | OLOPSC |
| -- | 9360.00Php |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Learning Resource Center | College Learning Resource Center | General Circulation | 05/20/2019 | HF 5823 I61 2015 | CL11729 | 06/10/2025 | 05/20/2019 | Books |