Global marketing & advertising : (Record no. 59481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200114232910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200109b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544318141 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5410 |
| Item number | D384 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Mooij, Marieke |
| 9 (RLIN) | 1211 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing & advertising : |
| Remainder of title | understanding cultural paradoxes / |
| Statement of responsibility, etc. | de Mooij, Marieke |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, CA |
| Name of publisher, distributor, etc. | SAGE Publications, Inc. |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 488 p. |
| Other physical details | ill. |
| Dimensions | c2019 |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing |
| 9 (RLIN) | 850 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 851 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 852 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | College Learning Resource Center | College Learning Resource Center | General Circulation | 01/14/2020 | F&J | 7124.00 | HF 5410 D384 2019 | CL11977 | 06/10/2025 | 01/14/2020 | Books |