Essentials of marketing: (Record no. 92044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240206101112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231018b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266124983 |
| 040 ## - CATALOGING SOURCE | |
| Linkage | College Learning Resource Center |
| Original cataloging agency | College Learning Resource Center |
| Transcribing agency | College Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 C36 2024 |
| Item number | CL12392 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| 9 (RLIN) | 40896 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc. | Joseph P. Cannon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 796 pages: |
| Other physical details | color illustrations; |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mareting. |
| 9 (RLIN) | 40897 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | William D. Perreault, Jr. |
| 9 (RLIN) | 40898 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | E. Jemme McCarthy |
| 9 (RLIN) | 40899 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Learning Resource Center | College Learning Resource Center | General Circulation | 10/18/2023 | 2 | 1 | HF 5415 C36 2024 | CL12392 | 04/17/2024 | 02/06/2024 | 1 | 10/18/2023 | Books |