Consumer behavior: (Record no. 92102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00887nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231130154352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231019b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266114762 |
| 040 ## - CATALOGING SOURCE | |
| Linkage | College Learning Resource Center |
| Original cataloging agency | College Learning Resource Center |
| Transcribing agency | College Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3.U6 M68 2024 |
| Item number | CL12466 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 9 (RLIN) | 41147 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | David Mothersbaugh |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 824 pages: |
| Other physical details | color illustrations; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Form subdivision | United States |
| 9 (RLIN) | 41148 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| Form subdivision | United States |
| 9 (RLIN) | 44373 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Form subdivision | United States |
| General subdivision | Case studies |
| 9 (RLIN) | 44374 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Susan Bardi Kleiser |
| 9 (RLIN) | 41149 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Del I. Hawkins |
| 9 (RLIN) | 41150 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Learning Resource Center | College Learning Resource Center | General Circulation | 10/19/2023 | 4 | 6 | HF 5415.3.U6 M68 2024 | CL12466 | 07/15/2026 | 04/24/2026 | 1 | 10/19/2023 | Books |