Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c1992.Edition: 3rd edDescription: xvi, 394 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.13 A23 1992 (Browse shelf(Opens below)) | Available | CL1897 | ||||||||||||||
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College Learning Resource Center General Circulation | HF 5415.13 A23 1992 (Browse shelf(Opens below)) | Available | CL1951 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5415.13 A23 1992 (Browse shelf(Opens below)) | Available | CL4303 |
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| HF 5415.129 R67 1991 Marketing channels : | HF 5415.129 R67 1991 Marketing channels : | HF 5415.129 R67 1991 Marketing channels : | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 B448 1991 Cases in marketing management / |
Includes references, appendix and index.
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