Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
Material type:
TextPublication details: Boston : Allyn and Bacon, c1991.Edition: 7th edDescription: xii, 578 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415 M297 1991 (Browse shelf(Opens below)) | Available | CL1976 |
Includes references and index.
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