Advertising : planning, implementation and control / David W. Nylen.
Material type:
TextPublication details: Cincinnati : South-Western Pub. Co, c1986.Edition: 3rd edDescription: vii, 700 pSubject(s):
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College Learning Resource Center General Circulation | HF 5823 N84 1986 (Browse shelf(Opens below)) | Available | CL2507 |
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| HF 5823 I61 2015 Integrated marketing communications / | HF 5823 L38 1986 Getting into advertising / | HF 5823 M824 2015 Advertising & IMC principles on practice / | HF 5823 N84 1986 Advertising : | HF 5823 S48 1997 Advertising, promotion and supplemental aspects of integrated marketing communications / | HF 5823 T396 2018 Theory, practice and techniques in advertising and sales management / | HF 5823 W45 2004 Advertising Principles & Practice / |
Includes glossary and index.
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