Consumer behavior / John C. Mowen.
Material type:
TextSeries: Macmillan series in marketingPublication details: New York : Macmillan, c1993.Edition: 3rd edDescription: xxii, 808 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.32 M68 1993 (Browse shelf(Opens below)) | Available | CL2812 | ||||||||||||||
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College Learning Resource Center General Circulation | HF 5415.32 M68 1993 (Browse shelf(Opens below)) | Available | CL3330 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5415.32 M68 1993 (Browse shelf(Opens below)) | Available | CL3331 |
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| HF 5415.32 E33 1993 Efficient consumer response : | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.33 U6 H38 1989 Consumer behavior : | HF 5415.5 L68 1994 Product plus : | HF 5415.5 P4 2000 The one to one manager : |
Includes references, glossary and indexes.
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