Marketing / Courtland L. Bovee, John V. Thill.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xxxi, 861 p. : col. illSubject(s):
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College Learning Resource Center General Circulation | HF 54156 B621 1992 (Browse shelf(Opens below)) | Available | CL3326 |
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| HF 5415.5 L68 1994 Product plus : | HF 5415.5 P4 2000 The one to one manager : | HF 5415.7 B338 1987 Basic business logistics : | HF 54156 B621 1992 Marketing / | HF 5421 L38 1952 How to become a successful manufacturer's representatives / | HF 5429 D86 2007 Retailing / | HF 5429 G48 1990 Retail management / |
Includes references, glossary and indexes.
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