Creating product strategies / Beth Rogers.
Material type:
TextSeries: Marketing for managersPublication details: London : International Thomson Business Press, c1996.Description: ix, 264 p. : figsSubject(s):
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College Learning Resource Center General Circulation | HF 5415 R634 1996 (Browse shelf(Opens below)) | Available | CL6070 |
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| HF 5415 M37 Marketing update, 1989/90- : | HF 5415 P45 2017 Essentials of marketing : | HF 5415 P957 2017 Principles of marketing. | HF 5415 R634 1996 Creating product strategies / | HF 5415 S3 1989 Marketing / | HF 5415 W548 1992 New directions in marketing : | HF 5415 W549 1950 Marketing and traffic management / |
Includes bibliography.
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