Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1996.Edition: 5th edDescription: xxii, 888 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.2 K53 1996 (Browse shelf(Opens below)) | Available | CL6081 |
Includes glossary, appendix, bibliographical references and indices.
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