Global marketing management / Warren J. Keegan.
Material type:
TextSeries: Prentice-Hall international editionsPublication details: Englewood Cliffs, NJ : Prentice-Hall International, c1995.Edition: 5th edDescription: xix, 828 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 1009.5 K39 1995 (Browse shelf(Opens below)) | Available | CL6117 |
Includes bibliographies, appendices and index.
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