Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, IL : Irwin, c1994.Edition: 3rd edDescription: x, 198 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.13 L395 1994 (Browse shelf(Opens below)) | Available | CL7182 |
Includes references and index.
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