Marketing management : knowledge and skills / J. Paul, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 4th edDescription: xiii, 864 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.13 P387 1995 (Browse shelf(Opens below)) | Available | CL7202 |
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| HF 5415.13 M369 1993 Basic marketing : | HF 5415.13 M37 1994 Essentials of marketing : | HF 5415.13 M478 2016 Marketing plans : | HF 5415.13 P387 1995 Marketing management : | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / |
Includes bibliographic references and index.
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