Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 2nd edDescription: xvi, 555 p. : illSubject(s):
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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College Learning Resource Center General Circulation | HF 5415.13 B669 1995 (Browse shelf(Opens below)) | Available | CL7203 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5415.13 B669 1995 (Browse shelf(Opens below)) | Available | CL7346 |
Includes appendix and indices.
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