Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair., Carl McDaniel.
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TextPublication details: Singapore : Thomson Learning, c2001.Edition: 2nd edDescription: xviii,579 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.1 L165 2001 (Browse shelf(Opens below)) | Available | CL9151 |
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| HF 5415 W548 1992 New directions in marketing : | HF 5415 W549 1950 Marketing and traffic management / | HF 5415.1 B4155 2007 Marketing : | HF 5415.1 L165 2001 Essentials of marketing / | HF 5415.12 A8 C37 1996 Cases in marketing management and strategy : | HF 5415.12 S678 2013 Social media marketing : | HF 5415.12 St828 2012 E-marketing / |
Includes appendix, glossary and index.
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