Basic marketing : a global marketing approach / William D. Perrault, Jr., E. Jerome McCarthy.
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TextSeries: McGraw Hill Series in marketingPublication details: Boston : McGraw Hill Irwin, c2005.Edition: 15th edDescription: 1v (various pagings):col. illSubject(s): Summary: Earlier eds. has E. Jerome McCarthy as the senior author.
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College Learning Resource Center General Circulation | HF 5415.13 P47 2005 (Browse shelf(Opens below)) | Available | CL9281 |
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| HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P47 2005 Basic marketing : | HF 5415.13 R48 1981 Introduction to marketing management : | HF 5415.13 T74 1996 The discipline of market leaders : | HF 5415.13 W799 2016 Services marketing : |
Includes appendices, indices, and glossary.
Earlier eds. has E. Jerome McCarthy as the senior author.
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