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Principles of contemporary marketing / David L. Kurtz.
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TextPublication details: Pasig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2012.Edition: 15th edDescription: 780 p. : ill. ; 25 cmISBN: - 9789814392822
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College Learning Resource Center Filipiniana Collection | HF 5415.13 K8 2012 (Browse shelf(Opens below)) | Available | CL11220 |
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| HF 5415.13 G6 1996 Contemporary marketing strategy in the Philippine setting / | HF 5415.13 G62 1993 Marketing mix : | HF 5415.13 Ia1 2012 Marketing management / | HF 5415.13 K8 2012 Principles of contemporary marketing / | HF 5415.13 M37 1988 Essentials of marketing / | HF 5415.13 M57 1990 Marketing management / | HF 5415.13 M57 2000 Marketing management / |
Includes glossary and index
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