Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte. Ltd, 2012.Edition: 14th edDescription: 679 p. ; ill. ; 25 cmISBN: - 978-981-06966-73-3
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College Learning Resource Center General Circulation | HF 5415.13 K44 2012 (Browse shelf(Opens below)) | Available | CL11320 |
Includes Appendices, glossary and index
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