Dibb, Sally <br/><br/>
The marketing casebook :  cases and concepts / 
Sally Dibb and Lyndon Simkin. 
 - London :  Routledge,  c1994. 
 - xi, 270 p. : ill. 
<br/><br/> Includes glossary, bibliography and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies