Hawkins, Del I <br/><br/>
Consumer behavior :  implications for marketing strategy / 
Del I. Hawkins, Robert J. Best, Kenneth A. Coney. 
 - 4th ed 
 - Homewood, IL :  BPI Irwin,  1989. 
 - xviii, 796 p. : ill. 
<br/><br/> Includes references, appendices and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--United States--Case studies<br/>Market surveys--United States--Case studies