00644nam a2200181 a 450000500170000000800410001704000210005805000300007910000210010924500900013026000370022030000380025744000360029550000800033165000140041170000190042570000180044420240219111041.0080409s19uu    xx            00    eng d  6CLRCaCLRCcCLRC  aHF 5415 B429 1988bCL156810aBennett, Peter D10aMarketing /cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.0 aNew York :bMcGraw-Hill,cc1988.  axxvii, 762 pages;billustrations. 0aMcGraw-Hill series in marketing  aIncludes references, appendices, dictionary of marketing terms and indices.  aMarketing  aRobert P. Lamm  aRobert A. Fry